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Shopping Apps: Why Target Customers Remove App From Phone

As you can see, the number of mobile shopping apps stores is increasing significantly in every minute. Every month, over 45000 apps are added to the mobile store. However, just focus on developing your app is not enough but it should be combined with the strategy of keeping customers engaged in using your app continually and do not make them remove app from phone after the first use.

Why do mobile users decide to remove app from phone?

Because the data never tells the lie, most of the mobile users are not either using your app or uninstalling it altogether. A recent research by Mobilewalla has pointed out that users delete about 90% of apps downloaded to their devices. As you can see, just a wrong route or step making the users frustrated, your app will intend to have more chances to be removed.

Another survey from uSamp has revealed that 71% of users admitted that they would remove app from phone if it is crashed, 55% for heavy battery usage, 59% for slow responsiveness and 53% for too many ads. Retail shopping appsThis is considered to put much pressure on marketers and developers.

From such figures, there come two things:

1.Mobile customers are so fickle and intolerant. Therefore, if your mobile shopping app can not make the first good impression, most of the users will remove app from phone at ease.

2.Your online business will be more likely to lose thousands or millions of dollar in revenue for sure.

>>>Related: Mobile apps – new trend of mobile marketing !

The main reasons why mobile customers still remove app from phone

1.Bad or complex registration process: It is sure that mobile customers will not keep the app if the registration process is too complicated and requires so many steps. All of them want to start the app smoothly and fast. If logging in is not a fluid experience, you may get them have to remove app from phone immediately. The tip is that welcome new users with a useful message or intuitive tour but all of them should just last a short time.

complicated registration process

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2.Lots of bugs and errors: Mobile users are very intolerant due to unstable apps and nothing can force them away faster than buggy interfaces and crashes. That’s the reason why 71% of users will remove app from phone if it is crashed. The advice is that if your app gets bugs as released, make sure that you have resources to handle support questions or you will receive poor reviews in app stores.

remove app from phone

3.It’s another “me too” apps: It can be denied that it’s very difficult to stand out in a million of apps. You can search “to-do-list” on any app stores and you will find all pages of apps offering “the best” solution to manage your to-do-list. Find the best combination of creative, channel and timing for your marketing campaign to reach the target audience is a critical thing to remember if you do not want customers to remove app from phone.

Certainly, the above factors are not the only reasons customers will remove app from phone. Each app has its own features, so the problem relating to the first user’s experience on your app might not always be apparent from just looking at the above issues.

Don’t leave money on the table

To make a plan of preventing users from deleting your mobile shopping app, you should understand why they are leaving in the first place. If your users are leaving your app after just one use, whatever is turning them away is probably not very deep into your app experience.

The launch and registration of your mobile shopping app are the first opportunities to make an impression on the new users of your app. By keeping track with the way users firstly navigate on your app, where and when they leave, you can identify the exact features and screen that caused them to drop off and then, you can fix it thoroughly.
Monitor valuable metrics, such as tutorial completion, time spent on each screen, backtracking between screens, quitting the app, and more. For instance, if users are closing out of your app after connecting their Facebook account to create a new account, it means that there’s a bug causing your app to crash or it could be that users are reluctant to share their social network information on their first visit. You may need to offer email registration as an additional option.

Final thoughts,

The mobile app landscape is expanding and becoming more competitive. As more mobile shopping apps enter the market, you’re going to need every advantage you can get to stay ahead of your competitors, and the most important thing is that your target customers will not remove app from phone after the first use.

>>>Related: Best Mobile Shopping Apps

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